The web and marketing department
spearheads the strategic direction of the LowerManhattan.info
website, taking the lead in refining and enhancing usability
and content approach. LowerManhattan.info is designed,
developed, and managed by Edelman
Worldwide, a global communications firm, and Company
39, Inc, a global technology solutions firm. The
site is hosted by Company
39, Inc., and site content is provided by
Edelman
Worldwide in conjunction with partner agencies at
the local, state, and federal level.
The web and marketing department creates and is responsible
for ensuring a cohesive brand identity for Lower Manhattan
construction and related efforts across all marketing
elements, including the web, signage, advertising, related
collateral, and events.
The web and marketing department also creates and implements
outreach programs to communicate with various stakeholder
audiences, including residents, corporate and retail
businesses, visitors, and tourists. It also develops
and administers marketing and related databases, including
mailing lists and external marketing and website services
vendor and consultant lists.
The web and marketing department also oversees the
management of the web service provider and consultant
contracts.
David W. Ortega, Director
Consultant: Edelman Worldwide -- Communications
and Related Services
About the Director -- David W. Ortega
Contact
the Web and Marketing Department
|